MAC’s Plan to Win: Lip Oil and Nepo Babies

In BoF, Rachel shares her take on MAC’s latest launch: Lipglass Air, a sheer, oil-infused update to the iconic gloss that made the brand famous. The “Born Famous” campaign features next-gen nepo babies like Zaya Wade and Francesca Scorsese — part nostalgia play, part viral bid. Rachel calls the move “honestly brilliant,” spotlighting how MAC is evolving to stay relevant with Gen Z while honoring its legacy.